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Are These Big Brands Hidden Behind Generic Store Labels?

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Nothing beats a well-organized shopping list and heading to Walmart or Target when it comes to grocery shopping. After all, here is where you can find everything that one home needs. Walmart and Target offer great bargains and high-quality products.

However, not every product with excellent packing means quality. Some name brands products may even look cheap on the outside but can be equal in quality to the leading items, if not even better. In fact, some brands are even made in the same place. Read on to what big brand products could actually be hidden in plain sight.

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20. Starbucks

Store Brand: Costco’s Kirkland Signature Coffee
Store Brand Price Per Unit: $14.89*
Verdict: Confirmed

Starbucks is one of the most popular coffee brands, globally. This brand has been around for so long that it has a reputation as a premium blend. Starbucks products are so popular that people go to their stores to drink coffee and even take a home bag.

Recently, Starbucks partnered with Costco to produce its own Kirkland Signature Coffee brand that’s “custom roasted by Starbucks.” For just $14.89, you may get a 2-and-a-half pound bag. All in, this is an excellent price for the identical quality.

19. General Mills (Cinnamon Toast Crunch)

Store Brand: ALDI’s Millville Cereal (Cinnamon Crunch Squares)
Store Brand Price Per Unit: $1.79*
Verdict: Unconfirmed

There is no meal, like breakfast. It gives you energy and keeps your health in balance. Breakfast lovers know how important this meal is and how much fun morning meals, such as General Mills’ Cinnamon Toast Crunch, bring. They also know that this breakfast isn’t cheap.

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A box of this delicious meal can cost up to $3.64 at Walmart, but bargain hunters claim that this product is identical to Aldi’s Millville Cinnamon Crunch Squares, which can be bought for a fraction of the cost. This is yet to be confirmed, but in the meantime, it can’t harm to spend less money for a new taste.

18. Sara Lee

Store Brand: Walmart’s Great Value White Bread
Store Brand Price Per Unit: $0.84*
Verdict: Confirmed

The former Tyson Foods company Sara Lee produces many different products that end up in our homes. They offer a range of products, from frozen goods to bread, meaning that they are far from small businesses. As expected, their bakeries are enormous, but they pack more than Sara Lee items alone.

In fact, Walmart’s Great Value White Bread is made in the same place. So, next time when you go to pick up a loaf of Sara Lee’s Classic White Bread because it has better quality, you may want to switch it over. Sara Lee’s near-identical product is $1.98, while Walmart’s own brand is just $0.84.

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17. Huggies

Store Brand: Costco’s Kirkland Supreme Diapers
Store Brand Price Per Unit: $0.16*
Verdict: Unconfirmed

Moms and dads know for important baby items are, especially in the first months of life. They also know that you need to invest a significant amount of money into quality baby diapers.

However, according to some, parents can spend less money, and keep the same quality, if they choose to go for Costco’s Kirkland Supreme Diapers are almost exactly the same as Kimberly-Clark’s Huggies. This partnership still remains unconfirmed. Yet, for Costco’s version of the famous baby brand, you will pay just $0.16 per diaper.

16. Stacy’s Simply Naked Pita Chips

Store Brand: Trader Joe’s Pita Chips
Store Brand Price Per Unit: $1.99*
Verdict: Unconfirmed

Stacy’s Simply Naked Pita Chips are a great addition to any party, for a great price of only $3.99 a bag. Little is known, but bargain hunters claim that this is an expensive option because you can get the same for $1.99 at Trader Joe’s.

According to the website Eater, the ingredients in Stacy’s and Trader Joe’s pita chips are precisely the same, plus consumers swear that they taste the same. So what’s the difference between these two? Only package. Still, there is no apparent link between these two brands.

15. Annie’s Homegrown Organic Macaroni & Cheese

Store Brand: Trader Joe’s Organic Macaroni & Cheese
Store Brand Price Per Unit: $2.99*
Verdict: Unconfirmed

Americans love mac and cheese. Its a staple dish in many American households. It seems logical that many brands decided to prepare this dish for the go. This meal is easy to prepare and is also cheap.

It’s a well-known fact among mac and cheese lovers that Trader Joe’s version tastes very similar to Annie’s. This is yet to be confirmed, but rumor has it that Trader Joe’s doesn’t have their own factory.

14. Girl Scout cookies

Store Brand: ALDI’s Benton cookies
Store Brand Price Per Unit: $0.95*
Verdict: Unconfirmed

Girl Scout Cookies are an essential part of American tradition that families across the country adore. This sweet snack is so popular that fans decided to find identical sweets to enjoy all year round.

Fans actually discovered that Aldi sells very similar cookies under their Benton brand. For only $0.95, you can get a whole box of delicious cookies. Still, there is no evidence that Girl Scout Cookies and Aldi’s brand are one product, wouldn’t be the first time imitation cookies were found in the store.

13. Barilla Marinara Sauce

Store Brand: Wegmans Italian Classics Organic Marinara Sauce
Store Brand Price Per Unit: $2.49*
Verdict: Confirmed

Pasta is always better with authentic Italian sauce. Yet, this sauce may be expensive, especially when you are shopping on a budget. Fans of Barilla’s can pick up three jars of their Classic Marinara Tomato Pasta Sauce from Walmart for $5.26, so Wegman’s Italian Classics Organic Marinara Sauce isn’t a much better deal.

One 23.5 ounce jar of their product is $2.49, but it’s actually made by the same people that make Barilla. Wegmans’ product isn\’t labeled as organic, which is probably the main reason why this brand is more affordable.

12. Four & Twenty Blackbirds

Store Brand: Whole Foods’ Bittersweet Chocolate Pecan Pie
Store Brand Price Per Unit: $14.99*
Verdict: Confirmed

Whenever you choose a pecan pie, you can’t go wrong. This delicious serving fits perfectly into every occasion. Back in 2017, Amazon’s Whole Foods sold New York-based bakery Four & Twenty Blackbirds’ pie, especially for the holiday season, and people loved it from the very first bite.

The Bittersweet Chocolate Pecan Pie wowed customers who were lucky enough to find it in the Whole Foods bakery section. With a price at $14.99, pecan pie wasn’t the cheapest dessert out there, but it is definitely worth it.

11. Amy’s Organic Chili

Store Brand: Trader Joe’s Organic Vegetarian Chili
Store Brand Price Per Unit: $1.99*
Verdict: Confirmed

When people want vegetarian organic chili, they usually turn to Amy’s Kitchen. This is a much-loved brand by many consumers who prefer high-quality ingredients.

On the other hand, Trader Joe’s Organic Vegetarian Chili is just $2 per can and is made in the same factory. Basically, for less money, you will get identical taste and high-quality products. Plus, Trader Joe’s Organic Vegetarian Chili has great reviews.

10. Naked Juice Green Machine

Store Brand: Trader Joe’s Very Green Juice Smoothie
Store Brand Price Per Unit: $2.99*
Verdict: Unconfirmed

Smoothies are popular for a good reason. They are easy to make, fast to consume, and they have great nutritional value. It comes as no surprise that smoothies are so popular lately.

Pepsi’s Naked Juice line has never been more on-trend. The brand’s Green Machine flavor is extremely popular, although it’s not the most affordable option with its $6.94 price for a 64-ounce bottle. That’s where Trader Joe’s comes in. For also healthy but cheaper smoothies, choose Joe’s Very Green Juice Smoothie packs. They are similar in taste, which is why many believe Pepsi secretly makes this drink.

9. Olive Garden’s Signature Italian salad dressing

Store Brand: ALDI’s Tuscan Garden Italian Dressing
Store Brand Price Per Unit: $1.62*
Verdict: Unconfirmed

Every salad is better with dressing. This extra is so popular that many restaurants decided to make a dressing of their own. Darden’s Olive Garden chain of restaurants also offers its brand of take-home products available in stores. One of the most popular items is Olive Garden’s Signature Italian Dressing.

Soon after these products were released, many realized that it resembles Aldi’s Tuscan Garden Italian Dressing. Plus, the bottles look very similar. Taste is quite similar, while Aldi’s price is much better, being $1.62 per bottle.

8. Blue Nun

Store Brand: Walmart’s Member’s Mark Riesling
Store Brand Price Per Unit: $10.50*
Verdict: Unconfirmed

Picking off-brand wine can be tricky, especially if you plan to present it to someone as a gift. Sometimes, you can be in luck and even get great wine for a few dollars. You need to know where to search.

Thankfully for Walmart shoppers, its publicly discovered that Walmart’s Member’s Mark Riesling tastes exactly like Blue Nun. This drink comes with a better price of only $10.50 a bottle, so many are convinced that the same people were made by the same people behind the big name brand. This hasn’t been confirmed, but does it really matter?

7. Glenlivet

Store Brand: Costco’s Kirkland Single Malt Scotch Whisky
Store Brand Price Per Unit: $700*
Verdict: Confirmed

Glenlivet whiskey is highly appreciated as one of the best whiskeys in the world. As expected, this whiskey isn’t cheap to buy. A single bottle of this drink can go up to $6,000.

On the other hand, you can buy Costco’s Kirkland-brand 40-year-old scotch for $700. The most interesting thing here is that this whiskey is made at Glenlivet’s distillery. It may sound absurd given the price difference, but it’s true. So, when you want a glass of good drink, but on a budget, save yourself a few thousand dollars and go to Costco instead.

6. Hellmann’s

Store Brand: Costco’s Kirkland
Store Brand Price Per Unit: $4*
Verdict: Unconfirmed

Hellmann’s Mayonnaise is gladly seen in every home across the States. Lately, shoppers started choosing similar products for less money. According to consumers, Costco’s Kirkland Signature brand is an exact replacement for Hellmann’s.

Hellmann’s mayonnaise jar can be purchased for $6.99, while Costco’s product costs just $4 for the same size jar. This is an impressive saving, right? There are many rumors that both products are made by Hellmann’s, but there is no evidence on their connection.

5. Stauffer’s Original Animal Crackers

Store Brand: Trader Joe’s Organic Animal Crackers
Store Brand Price Per Unit: $2*
Verdict: Unconfirmed

Childhood isn’t complete without animal crackers. People who grew up on these crackers know how much fun was searching for the specific animal shape. Stauffer’s are the go-to brand for many consumers, but they can cost close to $3 per pack.

For organic and much cheaper animal crackers, you should choose Trader Joe’s own brand. Animal cracker lovers claim that there is no difference in taste. Still, there’s no hard evidence to suggest that the two brands are linked in any way.

4. Peter Pan Peanut Butter

Store Brand: Walmart’s Great Value Peanut Butter
Store Brand Price Per Unit: $4.94*
Verdict: Confirmed

Peanut butter can give you a great energy boost. For decades, peanut butter and jelly sandwiches have been one of the most loved American food. On top of that, peter pan peanut butter has been a much-trusted brand for decades.

Did you know that you can save some money by Walmart’s Great Value Peanut Butter, without sacrificing the taste? They have different labels, but ConAgra Foods make both brands.

3. Grey Goose

Store Brand: Costco’s Kirkland Signature Vodka
Store Brand Price Per Unit: $18.99*
Verdict: Unconfirmed

Vodka is the best-served cold and bought for a fair price. If you love a good sip, you should never go for cheap vodka because of a terrible hangover guaranteed.

However, some websites including Under the Label claim that Costco’s Kirkland Vodka is made in the same distillery as Grey Goose. This means that you can drink high-quality vodka for a fair price, for $18.99, to be precise.

2. Snack Factory Dark Chocolate Crunch Pretzel Crisps

Store Brand: Trader Joe’s Dark Chocolate Pretzel Slims
Store Brand Price Per Unit: $2.99*
Verdict: Unconfirmed

Chocolate and pretzels in one… Does it get better than that? Nothing can top that salty/sweet combo, especially when its sold for a low price. Snack factory is knowns as the best brand when it comes to mixing sweet and salty.

However, shoppers noticed Trader Joe’s Dark Chocolate Pretzel Slims look and taste very similar to Snack Factory’s Dark Chocolate Crunch Pretzel Crisps. They came at the same price, but with slightly different ingredients. Plus, Snack Factory has never taken responsibility for the Trader Joe’s version.

1. Ocean Spray Juice

Store Brand: Costco’s Kirkland Signature Cranberry Juice
Store Brand Price Per Unit: $0.71*
Verdict: Confirmed

Breakfast tables in the States are always rich for Ocean Spray Juice. This drink is often found in lunch boxes as well. Many claim that this drink is a perfect addition to every meal, but it can be expensive.

The grocery chain partnered with the big-name brand to produce Costco’s Kirkland signature cranberry juice. It may be known as Kirkland signature, but it has the ocean spray brand on it. Consumers loved this cooperation, and so far, it works perfectly for both companies.

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